Vizio took home the gold in Brand View’s latest analysis of 4K
TV online selling. Brand View analyzed online performances of
the top five most-listed 4K TV brands in the following sites:
BestBuy.com, Walmart.com, Target.com, Crutchfield.com, and
Frys.com.
In calculating the
scores, Brand View used the following criteria:
Discoverability
*Can shoppers find the products on the digital shelf?
*Do the products return on the first page of results when
searched for by category, or by keywords, such as “4K
television” or “4K TV.”
Representation
*Is the brand name present and correct in product descriptions?
*Is key product information, including descriptions, images and
videos, accurately listed on retailer websites?
Engagement
*Are shoppers engaging with the brand online?
*How do the product reviews and ratings represent the brand?
Although Vizio took top
billing with an overall score of 3.6 stars, it was a tight race,
with LG coming in a close second at 3.3. Brand View determines
its overall rankings using a proprietary weighted method, not an
average
Vizio 3.6
LG 3.3
Samsung 3.0
Sony 2.8
Hisense 2.3
Incidentally Toshiba recently sold its TV and visual
solutions business to Hisense.