Top Online TV

Vizio took home the gold in Brand View’s latest analysis of 4K TV online selling. Brand View analyzed online performances of the top five most-listed 4K TV brands in the following sites: BestBuy.com, Walmart.com, Target.com, Crutchfield.com, and Frys.com.
In calculating the scores, Brand View used the following criteria:

Discoverability
*Can shoppers find the products on the digital shelf?
*Do the products return on the first page of results when searched for by category, or by keywords, such as “4K television” or “4K TV.”

Representation
*Is the brand name present and correct in product descriptions?
*Is key product information, including descriptions, images and videos, accurately listed on retailer websites?

Engagement
*Are shoppers engaging with the brand online?
*How do the product reviews and ratings represent the brand?

Although Vizio took top billing with an overall score of 3.6 stars, it was a tight race, with LG coming in a close second at 3.3. Brand View determines its overall rankings using a proprietary weighted method, not an average

Vizio 3.6
LG 3.3
Samsung 3.0
Sony 2.8
Hisense 2.3
Incidentally Toshiba recently sold its TV and visual solutions business to Hisense.