Speaking of food, Yelp, the site millions go
to for reviews of local eating establishments may be changing, and
not for the better. The Ninth Circuit Court of Appeals in San
Francisco, said that review site Yelp could manipulate its ratings
for money.
So, if a small diner makes a big ad buy on the site, those extra
dollars could possibly boost the diner's rating, thus potentially
gaining it more customers.
Yelp says that it does not manipulate ratings, despite longtime
accusations from business owners. It says it uses an automated
process for star ratings on the site. There is no reason to believe
that the company is or will be 100 percent fair about business
ratings and placement just because it seems like the right thing to
do. Take your Yelp reviews with a grain of salt from now on, as
you should have been doing all along.
Showing posts with label Yelp. Show all posts
Showing posts with label Yelp. Show all posts
Sep 12, 2014
Aug 8, 2014
What's in a Name
Microsoft’s search engine, Bing
was named “Kumo,” during development, but Microsoft went with
Bing after focus groups said it reminded them of “the moment of
discovery.”
Yelp - The “yel” in “Yelp” comes from “yellow,” and the “p” comes from “pages.” The business listings and ratings site is like an Internet version of the Yellow Pages.
Twitter - It is a microblogging site and users’ posts cannot exceed 140 characters. Those short messages reminded company founders of birds chirping or twittering. Individual posts are known as tweets and the logo is a bird.
Wikipedia - “Wiki” is Hawaiian for “quick,” and “pedia” comes from “encyclopedia.” It is a quick encyclopedia added to and edited by almost anyone.
The Onion - It began as a college newspaper, and founders Tim Keck and Chris Johnson had so little money they ate onion sandwiches. While planning the paper, Keck’s uncle saw them eating onion sandwiches and reportedly said, “You should call the newspaper The Onion.”
Skype - The video phone via Internet service got its name from a shortening of the phrase “sky peer-to-peer,” as users connect person-to-person via the cloud (Internet).
Etsy - Rob Kalin, founder of the marketplace where users buy and sell vintage and handmade goods, wanted a nonsense word, but as he was watching an Italian film, he noticed characters often said “etsi”, which means “oh, yes.”
Pinterest - The name is a combination of “pin” and “interest,” which reflects how the site functions. It is a social network where users share pictures of things they find interesting by “pinning” them on their pin board.
Yelp - The “yel” in “Yelp” comes from “yellow,” and the “p” comes from “pages.” The business listings and ratings site is like an Internet version of the Yellow Pages.
Twitter - It is a microblogging site and users’ posts cannot exceed 140 characters. Those short messages reminded company founders of birds chirping or twittering. Individual posts are known as tweets and the logo is a bird.
Wikipedia - “Wiki” is Hawaiian for “quick,” and “pedia” comes from “encyclopedia.” It is a quick encyclopedia added to and edited by almost anyone.
The Onion - It began as a college newspaper, and founders Tim Keck and Chris Johnson had so little money they ate onion sandwiches. While planning the paper, Keck’s uncle saw them eating onion sandwiches and reportedly said, “You should call the newspaper The Onion.”
Skype - The video phone via Internet service got its name from a shortening of the phrase “sky peer-to-peer,” as users connect person-to-person via the cloud (Internet).
Etsy - Rob Kalin, founder of the marketplace where users buy and sell vintage and handmade goods, wanted a nonsense word, but as he was watching an Italian film, he noticed characters often said “etsi”, which means “oh, yes.”
Pinterest - The name is a combination of “pin” and “interest,” which reflects how the site functions. It is a social network where users share pictures of things they find interesting by “pinning” them on their pin board.
Subscribe to:
Posts (Atom)