What's in a Name, Larry

The blue bird from the Twitter logo has a name: Larry. The creators of the social network named the bird after basketball player Larry Bird.

Social Media Explained

Social media is now an essential part of doing business. That does not mean you need to be on every social media platform to get results. Ideally, with one or two focused networks, your message can reach your target audience in no time.
The question is which ones to use and how to maximize your visibility.

If you are clear about your social media goals, it will not be a challenge to determine which channels would work best for your business. Thing to keep in mind when you are deciding - Where are your customers? Before you think of creating your business profile on a site, you need to think: Are my customers here? There is much variation in the demographics of social networks and you need to find out where your customers are so you can reach them effectively.

According to a Pew survey in 2015:

• Facebook has wide, global usage, but fewer young people are staying active.
• Instagram is a favorite among teens and young adults.
• Twitter is home to many information junkies and tech savvy people.
• LinkedIn has higher income, educated professionals.
  
• Pinterest has a user base which is 80% female dominated, most of whom have a higher income background.
• Google+ is a network with a predominantly older male user base.
• Vine is also a youth oriented platform.
• YouTube has an equal number of men and women, but men are more active users with wider preferences.

Instagram — art, food, retail, lifestyle
Twitter — news, gossip, tech updates
LinkedIn — B2B, recruitment agencies
Pinterest — Retail, DIY, culinary skills, art
YouTube — Luxury products, DIY, Home improvement, music,
Google+ — SEO, IT

Interesting YouTube and Twitter Facts

It would take more than a thousand years to watch every movie on YouTube and another one hundred hours of video are uploaded every minute. YouTube Content ID scans over 400 years of video every day. More than 1 billion unique users visit YouTube each month.

The number of words posted on Twitter each day would fill more than a ten million page book.

Five Company Name Origins

Etsy, The online crafts marketplace tried to use a “complicated name-generating script” that never worked. Rather than fix the kinks, they ran with the program’s codename, Etsy, and told the media it was an interpretation of the Italian (“oh yes”) and Latin (“and if”) sayings.

Microsoft, Paul Allen not Bill Gates, came up with the name for their billion-dollar PC dynasty. He found inspiration from the creation of MICROprocessors and saw the future of computers in SOFTware, leading to the blend of terms.

Instagram, Seeking a title that personified the belief of “right here, right now,” the folks behind Instagram merged the terms “instant camera” and “telegram” to play off the app’s speedy interaction. It took them a week and half to think of something that could be recognized and “spellable” for bar crowds.

Sony, Combine the Latin term for sound ‘sonus’ with the American slang for bright youngster ‘sonny’ and you have the name for a billion-dollar electronics business. Founder Akio Morita believed ‘Sony’ was a way of letting the public know they “were sonny boys working in sound and vision” in the industry at the time. It is also an easy pronunciation in all languages.

Twitter, The social network considered Twitch. Former CEO Jack Dorsey was not sold on it, so he had the team pick a name from a hat and ‘Twitter’ became its dual-meaning of bird chirping and chattering to describe the service.

What's in a Name

Microsoft’s search engine, Bing was named “Kumo,” during development, but Microsoft went with Bing after focus groups said it reminded them of “the moment of discovery.”

Yelp  - The “yel” in “Yelp” comes from “yellow,” and the “p” comes from “pages.” The business listings and ratings site is like an Internet version of the Yellow Pages.

Twitter - It is a microblogging site and users’ posts cannot exceed 140 characters. Those short messages reminded company founders of birds chirping or twittering. Individual posts are known as tweets and the logo is a bird.

Wikipedia - “Wiki” is Hawaiian for “quick,” and “pedia” comes from “encyclopedia.” It is a quick encyclopedia added to and edited by almost anyone.

The Onion - It began as a college newspaper, and founders Tim Keck and Chris Johnson had so little money they ate onion sandwiches. While planning the paper, Keck’s uncle saw them eating onion sandwiches and reportedly said, “You should call the newspaper The Onion.”

Skype - The video phone via Internet service got its name from a shortening of the phrase “sky peer-to-peer,” as users connect person-to-person via the cloud (Internet).

Etsy - Rob Kalin, founder of the marketplace where users buy and sell vintage and handmade goods, wanted a nonsense word, but as he was watching an Italian film, he noticed characters often said “etsi”, which means “oh, yes.”


Pinterest - The name is a combination of “pin” and “interest,” which reflects how the site functions. It is a social network where users share pictures of things they find interesting by “pinning” them on their pin board.

Tidbits

Pope John Paul II was named an honorary Harlem Globetrotter in 2000.

The number of words posted each day on Twitter would fill a ten million page book.

The chance of dying on the way to purchase a lottery ticket are greater than the chance of actually winning.

Not True - The average mattress weight doubles every ten years from mites and mites poop.

True - There is a mattress sale every day of the year.

AstroTurf Facts

It was originally named “ChemGrass” before being used by the Houston Astros Major League Baseball team in the Astrodome.

Contrary to popular belief, AstroTurf was not first used or invented for the Houston Astros.  It was originally invented in 1964, two years before the Astros would use it, by Donald L. Elbert, James M. Faria, and Robert T. Wright, working for Monsanto Company.

In 1965, the Houston Astros attempted to use a special type of natural grass on the indoor field, but the semi-transparent ceiling panels did not let in enough sunlight and the grass died within a few months.  This resulted in the Astros organization having to paint the dirt field green, to make it appear more like a normal baseball field.

By the start of the 1966 season, the Astros decided to go with ChemGrass. Due to a limited supply, though, they were only able to get the infield covered for the first half of the season and the outfield was still painted green dirt.  Shortly after the All-Star break, the entire field was covered in ChemGrass and this artificial surface received national attention for the first time.

Soon after other sporting teams began using ChemGrass up for outdoor stadiums, particularly those in colder climates. The product was renamed AstroTurf by John A. Wortmann, an employee of Monsanto.  By 1987, AstroTurf had become so popular that Monsanto made it an independent subsidiary, named AstroTurf Industries, Inc.

AstroTurf eventually became unpopular in outdoor fields, despite the cost benefit, mostly due to the extra wear on player’s bodies. It was typically installed over cement and provided little cushioning compared to real grass and dirt. Currently, over 160 million square feet of AstroTurf is being used on sporting fields and for home use worldwide.

AstroTurf eventually lent its name to the political and business term 'AstroTurfing', where a business or political group will attempt to create an artificial 'movement' to sway public opinion about a topic by making people think 'regular' people are behind the movement.

The US government hired a software company in 2011 to develop special AstroTurfing software, partly by using Facebook, Twitter, and by social engineering that would help the government sway public opinion on various topics. Among other things, the software would scan for online articles written by people with opposing views to what the Administration wanted people to think. It would then create fake accounts and automatically post made up, discrediting information about the authors.

Statistics

6 Million were using Facebook in 2005, now it has over a 1 billion users
67.2 million watched the last presidential debate and 111.3 million watched the Super Bowl in 2012
There are 500 million Twitter users

Talk Like a Pirate Day

The establishment of International Talk Like a Pirate Day took off in 2002 when Dave Barry mentioned us in his nationally syndicated newspaper column, and the date September 19th was based on someone’s ex-wife’s birthday. There is a Facebook page, Twitter account, and much more on the web. The official website provides lingo in English, German, Dutch, and more. LINK

Here are some origins of pirate words: A starboard is a steering paddle or rudder and in England, it was on the right side of the ship, hence starboard side.

The port side of a ship was originally called the larboard side, or loading side, but became verbally confusing, especially in bad weather or battles, so it was changed to port side.

Duffel is a sailor's personal belongings and the bag that carries them. It is named after the Flemish town of Duffel that produced the woolen cloth which the bags were made of.

Avast comes from the Dutch phrase 'houd vast' which meant 'hold fast' or 'stop'. Over time it became 'hou vast' and later 'avast'.

Poop deck originates from the French word for stern, la poupe. The poop deck is technically a stern deck, which in sailing ships was usually elevated as the roof of the stern cabin, also known as the 'poop cabin'. In sailing ships, an elevated position was ideal for both navigation and observation of the crew and sails.

Social Site Facts

Twitter has 901 million users, Twitter has 555 million users, Google+ has 170 million users, and Linkedin has 150 million users. The average user spends 405 minutes on Facebook, 89 minutes on Twitter, 3 minutes on Google+, and 21 minutes on Linkedin.

An Internet Minute

You probably have heard the expression, 'A New York Minute' meaning fast. Here is an 'Internet Minute'. Forgive me because this is a bit long, but thought it might be interesting to show what happens on the internet, every minute of every day. You may not understand all of the terms, but a look at the numbers shows an astounding amount of activity every minute.

According to Shanghai Web Designers, on average, this is what transpires every sixty seconds on the Web.

- Search engine Google answers more that 694,445 queries
- 6,600+ pictures are uploaded to Flickr
- 600 videos, equal to 25 hours of content are uploaded to YouTube
- 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Facebook
- 70 new domains are registered (web sites)
- More than 168 million emails are sent
- 320 new accounts and 98,000 tweets are generated on Twitter
- Thirteen thousand  iPhone applications are downloaded
- 20,000 new posts are published on Tumblr
- FireFox web browser is downloaded more than 1,700 times
- 100 accounts are created on LinkedIn
- 40 new questions are asked on YahooAnswers.com
- 100+ questions are asked on Answers.com
- 1 new article is published on Associated Content
- 1 new definition is added on UrbanDictionary.com
- 1,200+ new ads are created on Craigslist
- 370,000+ minutes of voice calls done by Skype (phone alternative) users

Yep, all this activity every minute of every day and some of the content is actually useful and interesting. Now, aren't you glad you only have to deal with my Friday Thoughts summary from all that activity.

Smart Billboards

Technology can sometimes be too smart. Digital billboards that display different ads depending on who is looking at them came from a movie. Now they are real and might change the game of advertising in a serious way. These billboards are like big targeted ads that we see on the internet when we go to certain sites.

Software combines video analytics with environmental factors and Twitter and Foursquare information to decide the best ad to display at that moment. If a young man is looking at an ad, for instance, the billboard will know to show an aftershave ad instead of a tampon ad. If Twitter or Foursquare data indicate that there’s a sports game going on in the area, it might show a Nike ad instead of a FedEx ad.

Many digital billboards already have web cams that can determine the relative age and gender of people who are looking at them, as well as how long each person stands in front of them or looks directly at them. Advertisers use them to gauge the effectiveness of ads and decide which ads to post in what areas.

The newest technology instantly changes a billboard ad based on the video identification of the person and other environmental information. The software learns what works and improves over time. A store in Boulder ran a test and found target ads resulted in a 60% improvement, as measured by time that people looked at the ads.

You might remember the scene in Minority Report when ads change to target the people who are walking past them. This is almost the same thing. Although these change the ads for you, they do not collect information about you. Of course they could in the future. Might be fun to stand around and watch what billboards think of the people standing in front of them.

What's in a Name

Twitter - A small group of employees from Odeo, the San Francisco podcasting startup where Twitter initially began, had a brainstorming session. They were trying to come up with names that fit with the theme of a mobile phone buzzing in your pocket with an update. After narrowing down the options (which included Jitter and Twitter), they wrote them down, put them in a hat, and let fate decide. Fate decided on Twitter as the name was literally picked out of a hat.

Yahoo - Founders David Filo and Jerry Yang started what would become Yahoo when they were Ph.D. candidates at Stanford University. The project originally consisted of categorized lists of favorite links on the web, which made its original name, “Jerry and David’s Guide to the World Wide Web,” at least accurate if not so catchy. Yahoo is actually an acronym for “Yet Another Hierarchical Officious Oracle.” According to the company, the team chose the name for its definition: “rude, unsophisticated, uncouth.”

Twitter and the Stock Market

The mood on Twitter predicts what's going to happen in the stock market with 87 percent accuracy. Researchers from Indiana University analyzed the tweets of 2.7 million Twitter users in 2008, dividing them into six categories of emotions. They were surprised to find that the higher percentage of "calm" tweets on a given day, the higher the Dow Jones Industrial Average was in the following two to six days. This method yielded a 87.6 percent rate of accuracy.

Google Truth

You have probably heard that the Library of Congress is to archive every single public tweet ever made. There are about 55 million tweets sent every day.

Google also revealed how it is going to make the Twitter archive searchable for users. Google unveiled a replay feature that lets users search tweets posted at any given point in time right down to the minute.

Anyone wanting to know what people tweeted about on say the Haiti earthquake or the Oscars can type into the Google search box, select "show options" on the result page and then click "updates". A timeline will appear above the results allowing you to zoom in on tweets by the hour or minute.

Google says, "We think this is pretty significant because up until now the discussion has been about what is happening now and with today's replay button people will be able to go back and see what people were actually talking about around big events."

Currently the replay feature will only cover the last two months of tweets. Google said later this year it hopes to cover the entire archive all the way back to March 2006.

Internet TV

An Android operating system television will be shipping during the third quarter this year. The new TV, named Scandinavia will be 42-inch, with 1080p native resolution and internet connectivity. It includes Android widgets and provides access to YouTube, Google Maps, the weather, an internet browser, Facebook, Twitter, etc.

A USB socket will also be included. Cost will likely be between $2,500 and $3,500. Finally we get the best (or worst) of both TV and the Internet.