Seems
appropriate when
talking about coffee to add this tidbit from Starbucks. “The name,
inspired by
Moby Dick evoked the romance of the high seas and the seafaring
tradition of
the early coffee traders. Our mission to inspire and nurture the
human spirit.”
During 1971, when Starbucks was first coming to
be, it was
searching for a way to capture the seafaring history of coffee and
Seattle’s
strong seaport roots. The owners read old marine books. They found
a 16th
century Norse woodcut of a twin-tailed mermaid, or Siren. There
was something
about her – a seductive mystery mixed with a nautical theme that
was exactly
what the founders were looking for. The logo was designed around
her, and their
long relationship with the Siren began. Lofty goals, a mermaid,
and coffee are
all good ways to start a Friday.