Oct 19, 2018

Aldi Facts

The Aldi name is a syllabic abbreviation for Albrecht Diskont (Discount)

Aldi is two different companies: Aldi Nord and Aldi Sud, or North and South. During the 1960s, Theo and Karl Albrecht could not agree on whether or not they were going to allow their stores to sell cigarettes. They came up with an interesting solution; instead of compromising they divided the company in half.

There is a line that runs across Germany known as the "Aldi equator" and Theo took the north while Karl took the south. You can tell the difference by looking at the logo: Nord's logo is a basic blue and white, Sud's logo is orange and blue. The southern Aldi is a bit fancier. When it came time to expand to the rest of the world, other countries were also divided. Stores in areas like the UK, Ireland, and Australia are all Aldi Sud, while Aldi Nord took France and Poland.


There is only one country where Aldi Nord and Aldi Sud share pieces of the grocery store pie, and that is in the US. Aldi Sud, with its blue and orange logo does business as Aldi, and Aldi Nord uses another name, Trader Joe's.

This year, 2018 Aldi and Kohl's announced Kohl's will sublet space to Aldi in limited stores in the US.

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