The
Aldi name is a syllabic abbreviation for Albrecht Diskont
(Discount)
Aldi is two different companies: Aldi Nord and Aldi Sud, or
North and South. During the 1960s, Theo and Karl Albrecht could
not agree on whether or not they were going to allow their
stores to sell cigarettes. They came up with an interesting
solution; instead of compromising they divided the company in
half.
There is a line that
runs across Germany known as the "Aldi equator" and Theo took
the north while Karl took the south. You can tell the difference
by looking at the logo: Nord's logo is a basic blue and white,
Sud's logo is orange and blue. The southern Aldi is a bit
fancier. When it came time to expand to the rest of the world,
other countries were also divided. Stores in areas like the UK,
Ireland, and Australia are all Aldi Sud, while Aldi Nord took
France and Poland.
There is only one
country where Aldi Nord and Aldi Sud share pieces of the grocery
store pie, and that is in the US. Aldi Sud, with its blue and
orange logo does business as Aldi, and Aldi Nord uses another
name, Trader Joe's.
This year, 2018 Aldi and Kohl's announced Kohl's will sublet
space to Aldi in limited stores in the US.
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